Pure Aramon, de wijnstokken werden geplant in de jaren 50.
Het kreeg de bijnaam “kanonnenvlees” omdat de Aramon, samen met andere druivensoorten, verantwoordelijk werd gehouden voor de wijncrisis van de vorige eeuw. Het werd massaal uitgerukt om een belachelijk beleid te rechtvaardigen.
We durfden een parallel te trekken met de soldaten van de Grote Oorlog die zonder echte reden stierven, een woordspeling die des te toepasselijker is aangezien de drinkbaarheid uitnodigt om het in grote hoeveelheden te drinken (in het Frans verwijst “canons” naar glazen wijn), en het bovenal een levendige wijn blijft.

Pure Aramon from vines planted in the 1950s. It earned the nickname “cannon fodder” because Aramon, among other grape varieties, was blamed for the wine crisis of the last century. It was uprooted en masse to justify a misguided policy.
We dared to draw a parallel with the soldiers of WWI who perished for no real reason, a wordplay made all the more fitting since its drinkability invites one to enjoy it by the glassful (“canons” in French). Above all, it remains a living wine.

In 2013, three friends with a deep knowledge and passion for wine embarked on a unique journey by establishing their own winery dedicated to natural wines. Situated in the heart of Languedoc, this house is a true haven for natural wine enthusiasts. At its core, it operates as a wine merchant, but with an intriguing twist – they go by the name Poivre d’Âne. Their wines are not just eco-friendly; they are also pure and free from additives. What sets them apart is their remarkable connection with a network of winemakers across regions like the Rhone Valley and Provence. Together, they meticulously choose vineyards and grapes that meet the highest standards of excellence, all while adhering to a single guiding philosophy: crafting wines that are truly alive.
Right from the outset, Poivre d’Âne carried a profound social and political message. They made a resolute choice to eliminate chemicals from their winemaking processes. Instead, they rely on natural yeasts derived from the grapes themselves and use minimal levels of sulfites. This commitment to purity and sustainability is what defines the essence of Poivre d’Âne and its nonconformist winemakers.