In 2025, we will see several trends in the wine world that will influence consumer preferences and choices:
1. Sustainability and authenticity
Consumers increasingly value sustainability and authenticity. There is a growing demand for organic, biodynamic and natural wines, produced with respect for the environment and without synthetic additives. Packaging is also receiving attention, with a preference for environmentally friendly options such as lighter bottles and alternative packaging.
2. Non-alcoholic and low-alcohol wines
Health and conscious consumption are key, leading to an increase in the popularity of alcohol-free and low-alcohol wines. These offer the opportunity to enjoy wine without the effects of alcohol, which is particularly attractive to younger generations.
3. Rosé and sparkling wines all year round
Rosé and sparkling wines are no longer seen as just summer or party drinks. They are consumed all year round and go well with various dishes and occasions. Dark, dry rosés, for example, are suitable for richer winter dishes.
4. Discovery of unknown grape varieties and regions
Rising prices of classic wines such as Bordeaux and Burgundy have consumers looking for alternatives. This has led to a growing interest in wines from lesser-known countries such as Austria or Greece and regions such as the Loire Valley, Savoie, Liguria and Marche.
5. Lighter and less oaked red wines
There is a trend towards lighter, less oaked red wines with lower alcohol content. Grape varieties such as Pinot Noir, Gamay and Cinsault are gaining popularity due to their juicy and approachable character.
These trends show that wine consumers will make more conscious choices in 2025, with a focus on sustainability, health and discovering new flavours and experiences.
